Marketing, marketing, marketing...

Today's thought is on marketing. For most of my mobile home investing career I have sought people out that I thought might want to sell their mobile home. I have sent them yellow letters and postcards hoping to catch them at the moment they decide they need/want to sell their mobile home. The problem with this is I need to luck out on the timing. Most of the time people will throw out an ad for a service they don’t need at that moment. So while direct mail is important, I’d argue it’s more important to have a system in place that makes it easy for people to find you when they need to find you. And this involves a different type of marketing: online.

For various reasons I’d never spent much time doing online marketing. It just didn’t seem to fit with what I was doing and somehow in my head I decided since I hadn’t gotten any real leads from online, then online just “didn’t work” for what I do which is buy, sell, and owner finance mobile homes. I’m an Austin Mobile Home Buyer. For whatever reason I felt the need to keep this relatively quiet until now.

The direct mail approach works well when the timing is right.  But what about all the time in between? The most logical answer is to put the idea that Carter Buys Mobile Homes out there for the world to see. Because, like all businesses I need a constant good source of leads. So this blog is just another piece in the puzzle on how to get my name out there and let the world know that I’m looking for leads in this business. It’s made me strangely competitive on something I never really thought about before: my place in the online search world. So I’m throwing my hat in the ring!

CF